If I had to choose one talent that you should develop in order
to be more successful in business, it would be writing.
Frequent communication with customers is a must for any business, and it's usually done poorly and sporadically because of a fear of writing. You just
don't think you can write. But if you can speak to a customer, you can write.
It's that simple.
Here’s a Simple Trick You Can Use…
There are many good books on writing, particularly copy writing. But, the
best way to get better at writing is to just write. Block off 15-30 minutes
each day, find a sales letter that has been successful and copy it over and over. This will set the proper format into you subconscious and you will be able to follow it when you write your own copy.
The Best Way To Start Writing Is To Start Writing
If you draw a blank when trying to find a topic to write on, just start writing whatever pops into your head... even if its nonsense. Soon, ideas will start to flow. Also, do not edit as you write. Just let it tumble out as if it were coming straight from your mind to the paper (or your monitor).
When you are through, go back and start editing.
Once you have confidence in your ability to write, use it to stay in frequent contact with your customers. It's the best way to form a strong relationship with them.
If you want to make the most of the business mailing lists you downloaded, no other talent will serve you as well as writing. If you really don't think you can write on your own (not true), there are many places to cheaply hire people to write for you -- www.freelance-writers.net and www.elance.com are just a couple.
If you are looking for a little bit more technical advice you might be interested in the following popular marketing writing course The Copy Writing Crash Course.